Notes
On brand, craft and working with AI.
Short pieces written while the work is fresh. Each one says at the end how it was written.
Notes you've finished on this device are marked as read.
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Behind the design: Stem Systems
Five design decisions behind the identity, as a swipeable carousel: strategy, photography, colour, icon and typography.
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Where I use AI in a design project, and where I stop
I use AI every day at work. I don't let it make the final call. Here's where that line sits on a typical brand project.
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Making a map of Belfast's empty buildings
Nobody keeps an address-level list of empty buildings in Belfast. So I built a map you can look at instead.
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How I catch machine-sounding writing
If I use AI to draft, I owe the reader a pass that makes it sound like a person. These are the checks that catch the most.