Head of Design
DHD, Northern Ireland
- Introduced brand strategy as a service, so projects start with clear positioning and direction.
- Design and deliver full visual identities for clients across many sectors.
- Write and keep up brand guidelines, so brands are used the same way everywhere.
- Guide the work of the wider creative team for quality and consistency.
- Interview, onboard and mentor junior designers.
- Stay with clients after launch to roll out and update print and digital touchpoints.
- Brought in ClickUp for project management and a standard file structure in Dropbox.
- Sit on the senior leadership team, and ran the team's first workshop on working with Claude.