Strategy and identity for those building the future

Colloide was seeking brand strategy, visual identity design, and website design to help reposition and futureproof their brand.

As workloads allowed, I was fortunately able to move from visual identity design into website design — likely one of the largest websites I have designed to date.

Sustainability needed to be the core focus of the new rebrand, but not in a way that felt heavy-handed or forced. The previous identity was never grounded in meaning and, as a result, lacked affinity with employees.

Extensive interviews with employees revealed a mystery surrounding the existing identity and strong support for a rebrand.

While the strategy came easily, with values being updated rather than defined from scratch, the visual identity required multiple iterations to narrow down to a concept.

The simple mark minimally depicts the Earth orbiting the Sun, linking into their vision for a brighter tomorrow.

Rounded corners, a vivid accent colour, and halo graphic devices reinforce the circular, sustainable narrative throughout the visual components.

Colloide’s internal team has managed the rollout of the brand. With no expense spared, they’ve redecorated offices and updated their fleet of vehicles – killing off their old visual identity quickly and effectively.